Question 1

What do the AI employees actually do today?

Accepted Answer

Two, in the closed beta. The Researcher watches how AI finds, reads and buys from your e-shop: it runs the audit first and then keeps looking for what changed and why. E-shop ops makes the changes you instruct, on Shopify and WordPress. More are coming, and we say so here when each one is true.

Question 2

What is the closed beta?

Accepted Answer

The Researcher and E-shop ops, working on your e-shop, with us onboarding you and watching every change. We take a small number of shops at a time so each one gets that attention.

Question 3

Who gets in?

Accepted Answer

Shops on Shopify, or WordPress with WooCommerce, whose owner wants the work done and will tell us what worked and what did not. We read every application and get back to you as soon as we can, usually within hours.

Question 4

Do I need the audit first?

Accepted Answer

No. The audit is free and separate. Take it whether or not you apply, and apply whether or not you took it.

Question 5

What does the beta cost?

Accepted Answer

We agree it with each shop before anything starts. The audit stays free.

Question 6

Is this the same audit run again and again?

Accepted Answer

No. The audit is the first full picture. After it, the Researcher watches for what changed and investigates why: new products, a changed policy, a competitor in the answers, an AI that started answering wrongly about you. A dashboard shows you a number. The Researcher tells you what happened and what to do, and E-shop ops does it.

Question 7

Is this SEO?

Accepted Answer

It is the same idea for a different reader. SEO gets you into a list of links. This gets you into the answer, when someone asks an AI what to buy and where. The work is different too: the answer is built from what AI can read on your products, not from keywords on a page.

Question 8

What does the audit cost, and what do you need from me?

Accepted Answer

Nothing, and your e-shop's address. It runs on public data: what we read, any AI on the internet reads today. No access, nothing installed. The report is yours whether or not you buy anything.

Question 9

What access do they need, and can they break my shop?

Accepted Answer

The Researcher needs nothing. It reads what the public sees. E-shop ops needs a staff account on Shopify or an editor account on WordPress, the same access a developer gets. It changes nothing you have not instructed, every change is listed, and each one can be reversed. Your theme, your checkout and your customers are not touched.

Question 10

Why can't my developer or my SEO agency do this?

Accepted Answer

They can make the changes. What they do not have is the list: which products AI cannot read, which facts are missing, where a buyer gave up, and what changed since last month. That is the Researcher. If you prefer, it hands them the list and they do the work.

Question 11

Which platforms?

Accepted Answer

Shopify, and WordPress with WooCommerce, today. Other platforms on request. The audit runs on any e-shop.

Question 12

Do I have to change platforms?

Accepted Answer

No. They work on the e-shop you have. You keep your store, your checkout and your customers. Nothing moves.

Question 13

Who decides what they do?

Accepted Answer

You. The Researcher recommends, you instruct, E-shop ops makes the change. At the next stage you set rules once instead of instructing one by one, and at the goal you set the strategy and the budget. You decide when each step happens.

Question 14

Do they sell for me today?

Accepted Answer

Not yet, and we say so. The store running itself, and selling back to the shopper's AI, is the goal. The first two employees make it possible, and they pay for themselves first: shops that AI can read get recommended today.

Question 15

How is this different from AI visibility tools like Profound?

Accepted Answer

They are tools with a feature: they show you how AI answers about you, and they write marketing content. As their own pages describe them, none edits your product data. The Researcher is not a feature. It has the freedom to go and find out why something changed, and E-shop ops does the work on the e-shop itself.

Question 16

How is this different from Anthropic's merchant agent?

Accepted Answer

Anthropic published a blueprint for an assistant inside a store: it answers your team's questions, flags stock, recommends prices and drafts campaigns, and a person approves. Your engineers wire it to your catalog, cart and payments. Ours are installed and run for you, they make the changes you instruct, and they work on how the AI outside reads you, not only on your team's questions.

Question 17

You also build the shopper's AI. Will it favour shops that pay you?

Accepted Answer

No. SIL shops for the person, against what they asked for, and it does not know who pays us. What your employees do is make your products readable by any AI, ours included. A readable product wins on its facts.

Question 18

What does it cost after the audit?

Accepted Answer

A fixed setup fee, then a monthly fee, agreed with each of the first e-shops. There is no price list yet, and we would rather say so than invent one.

Question 19

What happens to my data?

Accepted Answer

Everything published on your e-shop is yours, and leaving takes it with you. The product data E-shop ops structures makes your products readable by any AI, wherever it looks. That is the point of the work, and it is in the agreement before it starts.

Question 20

Who is behind this?

Accepted Answer

Ioannis Bakagiannis, the founder of 4GPTs, runs the first audit and walks you through it. 4GPTs also builds SIL, the AI that shops for people, which is why the Researcher knows what a buying AI looks for.

Question 21

What is generative engine optimization (GEO), and how is it different from SEO?

Accepted Answer

SEO earns a ranking on a results page; GEO earns a citation inside the answer an AI assistant gives. The assistant's crawler has to be allowed in, its fetch tool has to get your product facts as text rather than as chrome, and the page has to answer the question a shopper asks in the words they use. The audit reads all three on public data.

Question 22

How do I optimize my e-shop for answer engines like ChatGPT, Gemini and Perplexity?

Accepted Answer

Start with what they can read: robots rules that admit their crawlers, structured product data that says name, price, stock, sizes and fit, an answer-first paragraph on every product and category page, and a feed that tells the indexes what changed. The Researcher checks each of these and E-shop ops makes the changes you approve.

	CrawlIn closed beta	WalkNext	RunThe goal
ExternalHow your customers' AI interacts with your store	One way, readingFinds your e-shop, reads every product, gets the facts it needs to recommend you, and sends the shopper to your store.	One way, transactingChecks your stock, places the order, pays, on your store. It asks, your store answers. Your store cannot yet talk back.	Two waysYour store's AI talks back to the shopper's AI: it presents, quotes with your stock and your terms, negotiates, and closes.
InternalHow the people in your store work with its AI	You ask the Researcher and it reports. You instruct E-shop ops and it makes the change. Every action starts with you.	The systems are in place and run on their own. You write the rules around them and check the exceptions.	You set the goals and the strategy. The store works toward them on its own and reports back. You take the big decisions.
AutonomyHow much runs alone, and how much needs you	Reads, recommends, acts on your instruction.From you: the instructions. Most of the direction is yours.	Systems in place. You put rules around them.From you: the rules, and the exceptions.	Goals and strategy from you. The store pursues them on its own.From you: the goals, the budget, the big decisions.

	SEO agency	In-house, your developer or a hire	AI visibility tool	4GPTs AI employees
Can it get you to crawl today?AI finds you, reads every product, recommends you	Yes, if they know what AI readsMost are learning it now. Ask them to show you a product AI can read.Weeks. A brief, a retainer, a project fee.	YesA developer who learns what AI reads can do every bit of this. The work is product by product, and it repeats with every new product.Weeks to months. A developer's hours or a salary, plus the learning.	HalfwayShows you how AI answers about you. Your product data is still yours to fix, with your developer.Days for the dashboard. A subscription, plus developer hours for every fix.	YesThe Researcher finds the gaps. E-shop ops closes them on your instruction. New products, same treatment.Days. A fixed setup fee, then monthly.
Can it get you to walk, today or this year?AI transacts with your store, your systems run with your rules	NoNot their job. An agency writes and optimises. It does not run your store.Not on offer.	Yes, if you build itAll of it can be built in-house. It takes engineers who follow a standard that is still moving, and the time to automate the routine.Months. A team, or a developer for a year.	NoNot what it is for. It watches. It does not act on the store.Not on offer.	Next, on the same teamThe walk is built on top of the crawl, by the same employees, on the same store. No rebuild.Included in the road. No new project.
Is it designed to make you run?Your store's AI sells back to the shopper's AI	NoNot what an agency is for.	Yes, in principleYou would be building an AI-Shop yourself. Possible, with the expertise and the years.Years, and a team.	NoBuilt to observe, not to sell.	YesThat is the goal it is built for, and we build the shopper's AI too, so both sides are ours to make talk.

Become an AI-Shop.

Crawl. Walk. Run.

Your AI employees.

The Researcher

E-shop ops

One product, before and after.

What you can do today.

SEO agency

In-house, your developer or a hire

AI visibility tool

4GPTs AI employees

Two ways to start.

See how AI sees your e-shop today.

Want the Researcher and E-shop ops working on your e-shop?

What people ask before they send the address.